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00579pamaa2200169 4500 |
| 001 |
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| 005 |
20070924090000.0 |
| 020 |
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|a 0071151176 (pbk)
|
| 090 |
0 |
0 |
|a HF5415.13
|b MAR 2003
|
| 245 |
0 |
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|a MARKETING strategy :
|b a decision-focused approach
|c Orville C. Walker...[et al.].
|
| 250 |
0 |
0 |
|a 4th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill/Irwin,
|c 2003.
|
| 300 |
|
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|a xvii, 365p.;
|c 26cm.
|
| 500 |
0 |
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|a Includes 1 CD-ROM titled " Gamar 3 CD-ROM to accompany Marketing Strategy a Decision-Focused Approach "
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Walker,
|h Orville C.
|
