MARKETING strategy : a decision-focused approach
| Other Authors: | |
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| Format: | Book |
| Published: |
Boston:
McGraw-Hill/Irwin,
2003.
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| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Includes 1 CD-ROM titled " Gamar 3 CD-ROM to accompany Marketing Strategy a Decision-Focused Approach " |
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| Physical Description: | xvii, 365p.; 26cm. |
| ISBN: | 0071151176 (pbk) |