Walker. (2003). MARKETING strategy: A decision-focused approach (4th ed.). Boston: McGraw-Hill/Irwin.
Chicago Style CitationWalker. MARKETING Strategy: A Decision-focused Approach. 4th ed. Boston: McGraw-Hill/Irwin, 2003.
MLA CitationWalker. MARKETING Strategy: A Decision-focused Approach. 4th ed. Boston: McGraw-Hill/Irwin, 2003.
Warning: These citations may not always be 100% accurate.