APA Citation

Walker. (2003). MARKETING strategy: A decision-focused approach (4th ed.). Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Walker. MARKETING Strategy: A Decision-focused Approach. 4th ed. Boston: McGraw-Hill/Irwin, 2003.

MLA Citation

Walker. MARKETING Strategy: A Decision-focused Approach. 4th ed. Boston: McGraw-Hill/Irwin, 2003.

Warning: These citations may not always be 100% accurate.