Marketing research : within a changing information environment
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill/Irwin,
2003.
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| Item Description: | Includes 1 CD-ROM titled " SPSS data CD-ROM for use with Marketing Research " |
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| Physical Description: | xxiii, 720p.: ill.; 26cm. |
| ISBN: | 0072467576 9780072538397 (hbk.) |