Marketing research : within a changing information environment

Main Author: Hair
Other Authors: BUSH,, Ortinau,
Format: Book
Published: Boston: McGraw-Hill/Irwin, 2003.
Subjects:
Item Description:Includes 1 CD-ROM titled " SPSS data CD-ROM for use with Marketing Research "
Physical Description:xxiii, 720p.: ill.; 26cm.
ISBN:0072467576
9780072538397 (hbk.)