Services marketing : integrating customer focus across the firm

Main Author: Zeithaml
Other Authors: BITNER,
Format: Book
Published: Boston: McGraw Hill/Irwin, 2003.
Edition:3rd ed.
Subjects:


TSAM LIBRARY

Call Number: HD9980 5 ZEI 2003
Accession Item Category Format Status Notes
0000044226 Open Shelf Monographs AVAILABLE