Services marketing : integrating customer focus across the firm
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
McGraw Hill/Irwin,
2003.
|
| Edition: | 3rd ed. |
| Subjects: |
| LEADER | 00552pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000034752 | ||
| 005 | 20090815090000.0 | ||
| 020 | 0 | 0 | |a 007119144 |
| 090 | 0 | 0 | |a HD9980.5 |b ZEI 2003 |
| 100 | 1 | 0 | |a Zeithaml |
| 245 | 1 | 0 | |a Services marketing : |b integrating customer focus across the firm |c Valarie A. Zeithaml and Mary Jo Bitner. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Boston: |b McGraw Hill/Irwin, |c 2003. |
| 300 | |a xx, 668p.: |b 26cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Service industries -- |x Marketing |
| 650 | 0 | 0 | |a Customer services |
| 700 | 1 | 1 | |a BITNER, |h Mary Jo |