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Services marketing : integrating customer focus across the firm
Main Author:
Zeithaml
Other Authors:
BITNER,
Format:
Book
Published:
Boston:
McGraw Hill/Irwin,
2003.
Edition:
3rd ed.
Subjects:
Marketing
Service industries --
>
Marketing
Customer services
Holdings
Description
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Physical Description:
xx, 668p.: 26cm.
ISBN:
007119144
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