APA Citation

Zeithaml, & BITNER. (2003). Services marketing: Integrating customer focus across the firm (3rd ed.). Boston: McGraw Hill/Irwin.

Chicago Style Citation

Zeithaml, and BITNER. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Boston: McGraw Hill/Irwin, 2003.

MLA Citation

Zeithaml, and BITNER. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Boston: McGraw Hill/Irwin, 2003.

Warning: These citations may not always be 100% accurate.