MARKETING management : a strategic decision-making approach
| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
2002.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00560pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000034750 | ||
| 005 | 20070402090000.0 | ||
| 020 | 0 | 0 | |a 0072315237 |
| 082 | |a 658.8 MAR | ||
| 090 | 0 | 0 | |a HF5415.13 |b MAR 2002 |
| 245 | 1 | 0 | |a MARKETING management : |b a strategic decision-making approach |c Harper W. Boyd...[et al.]. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a Boston: |b Irwin McGraw Hill, |c 2002. |
| 300 | |a xxi, 594p.: |b 26cm. | ||
| 500 | 0 | 0 | |a Includes 1 CD-ROM titled " Gamar 3 CD-ROM to accompany Marketing Management |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a BOYD, |h Harper W. |