MARKETING management : a strategic decision-making approach
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| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
2002.
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| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Includes 1 CD-ROM titled " Gamar 3 CD-ROM to accompany Marketing Management |
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| Physical Description: | xxi, 594p.: 26cm. |
| ISBN: | 0072315237 |