BOYD. (2002). MARKETING management: A strategic decision-making approach (4th ed.). Boston: Irwin McGraw Hill.
Chicago Style CitationBOYD. MARKETING Management: A Strategic Decision-making Approach. 4th ed. Boston: Irwin McGraw Hill, 2002.
MLA CitationBOYD. MARKETING Management: A Strategic Decision-making Approach. 4th ed. Boston: Irwin McGraw Hill, 2002.
Warning: These citations may not always be 100% accurate.