rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing management cases
  name:
    name part: Cravens
    role:
      role term: creator
  name:
    name part: Lamb
  name:
    name part: CRITTENDEN
  type of resource: text
  origin info:
    place:
      place term: Boston
    publisher: Irwin McGraw-Hill
    date issued: 2002
    edition: 7th ed.
    issuance: monographic
  physical description:
    extent: xvi, 685p.; 26cm.
  note: David W. Cravens, Charles W. Lamb and Victoria L. Crittenden.
  note: Includes 1 CD-ROM titled " Excel Spreadsheets for use with Strategic Marketing Management Cases "
  subject:
    topic: Marketing --
    topic: Case studies
  identifier: 9780071123259
  record info:
    record change date: 20190805090000.0
    record identifier: 0000034745