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| LEADER |
00640pamaa2200181 4500 |
| 001 |
0000034745 |
| 005 |
20190805090000.0 |
| 020 |
0 |
0 |
|a 9780071123259
|
| 090 |
0 |
0 |
|a HF5415.13
|b CRA 2002
|
| 100 |
1 |
0 |
|a Cravens
|
| 245 |
1 |
0 |
|a Strategic marketing management cases
|c David W. Cravens, Charles W. Lamb and Victoria L. Crittenden.
|
| 250 |
0 |
0 |
|a 7th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin McGraw-Hill,
|c 2002.
|
| 300 |
|
|
|a xvi, 685p.;
|c 26cm.
|
| 500 |
0 |
0 |
|a Includes 1 CD-ROM titled " Excel Spreadsheets for use with Strategic Marketing Management Cases "
|
| 650 |
0 |
0 |
|a Marketing --
|x Case studies
|
| 700 |
1 |
1 |
|a Lamb,
|h Charles W.
|
| 700 |
1 |
1 |
|a CRITTENDEN,
|h Victoria L.
|
