Strategic marketing management cases
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
Irwin McGraw-Hill,
2002.
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| Edition: | 7th ed. |
| Subjects: |
| Item Description: | Includes 1 CD-ROM titled " Excel Spreadsheets for use with Strategic Marketing Management Cases " |
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| Physical Description: | xvi, 685p.; 26cm. |
| ISBN: | 9780071123259 |