APA Citation

Cravens, Lamb,, & CRITTENDEN. (2002). Strategic marketing management cases (7th ed.). Boston: Irwin McGraw-Hill.

Chicago Style Citation

Cravens, Lamb, and CRITTENDEN. Strategic Marketing Management Cases. 7th ed. Boston: Irwin McGraw-Hill, 2002.

MLA Citation

Cravens, Lamb, and CRITTENDEN. Strategic Marketing Management Cases. 7th ed. Boston: Irwin McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.