Skip to content
Toggle navigation
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Find
Advanced
IMC :
Preview
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to MARC
Export to MARCXML
IMC : using advertising and promotion to build brands
Main Author:
Duncan
Format:
Book
Published:
Boston:
McGraw-Hill,
2002.
Subjects:
Brand name products --
>
Marketing --
>
Management
Holdings
Description
Preview
Similar Items
Staff View
Similar Items
Principles of advertising & IMC
by: Duncan
Published: (2005)
Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2008)
Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)
Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2013)
Branding across borders : a guide to global brand marketing
by: GREGORY
Published: (2002)
×
Loading...
