IMC : using advertising and promotion to build brands
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston:
McGraw-Hill,
2002.
|
| Subjects: |
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| 005 | 20111129090000.0 | ||
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| 082 | |a 658.827 DUN | ||
| 090 | 0 | 0 | |a HF5415.13 |b DUN 2002 |
| 100 | 1 | 0 | |a Duncan |
| 245 | 1 | 0 | |a IMC : |b using advertising and promotion to build brands |c Tom Duncan. |
| 260 | 0 | 0 | |a Boston: |b McGraw-Hill, |c 2002. |
| 300 | |a xxxii, 783p.: |b col.ill.; |c 28cm. | ||
| 650 | 0 | 0 | |a Brand name products -- |x Marketing -- |x Management |