Duncan. (2002). IMC: Using advertising and promotion to build brands. Boston: McGraw-Hill.
Chicago Style CitationDuncan. IMC: Using Advertising and Promotion to Build Brands. Boston: McGraw-Hill, 2002.
MLA CitationDuncan. IMC: Using Advertising and Promotion to Build Brands. Boston: McGraw-Hill, 2002.
Warning: These citations may not always be 100% accurate.