APA Citation

Duncan. (2002). IMC: Using advertising and promotion to build brands. Boston: McGraw-Hill.

Chicago Style Citation

Duncan. IMC: Using Advertising and Promotion to Build Brands. Boston: McGraw-Hill, 2002.

MLA Citation

Duncan. IMC: Using Advertising and Promotion to Build Brands. Boston: McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.