00648pamaa2200193 4500 0000034709 20100702090000.0 0875847641 658.812 BLA HF5415.55 BLA 2001 BLATTBERG Customer equity : building and managing relationships as valuable assets Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. Boston: Harvard Business School Press, 2001. xix, 228p.: ill.; 24cm. Relationship marketing Customer servics -- Marketing Customer relations GETZ, Gary Thomas, Jacquelyn S