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| LEADER |
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| 001 |
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| 005 |
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| 020 |
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|a 0875847641
|
| 082 |
|
|
|a 658.812 BLA
|
| 090 |
0 |
0 |
|a HF5415.55
|b BLA 2001
|
| 100 |
1 |
0 |
|a BLATTBERG
|
| 245 |
1 |
0 |
|a Customer equity :
|b building and managing relationships as valuable assets
|c Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
|
| 260 |
0 |
0 |
|a Boston:
|b Harvard Business School Press,
|c 2001.
|
| 300 |
|
|
|a xix, 228p.:
|b ill.;
|c 24cm.
|
| 650 |
0 |
0 |
|a Relationship marketing
|
| 650 |
0 |
0 |
|a Customer servics --
|x Marketing
|
| 650 |
0 |
0 |
|a Customer relations
|
| 700 |
1 |
1 |
|a GETZ,
|h Gary
|
| 700 |
1 |
1 |
|a Thomas,
|h Jacquelyn S
|
