APA Citation

BLATTBERG, GETZ,, & Thomas. (2001). Customer equity: Building and managing relationships as valuable assets. Boston: Harvard Business School Press.

Chicago Style Citation

BLATTBERG, GETZ, and Thomas. Customer Equity: Building and Managing Relationships As Valuable Assets. Boston: Harvard Business School Press, 2001.

MLA Citation

BLATTBERG, GETZ, and Thomas. Customer Equity: Building and Managing Relationships As Valuable Assets. Boston: Harvard Business School Press, 2001.

Warning: These citations may not always be 100% accurate.