00478pamaa2200145 4500 0000034473 20090930090000.0 0030321212 658.8342 TOM HF5415.1 TOM 2001 TOMhGail Understanding consumer behavior : marketing lessons learned from understanding the consumer experience Gail Tom. Forth Worth: Harcourt College Publishers, 2001. xxi, 119p.: ill.; 24cm. Consumer behavior