Understanding consumer behavior : marketing lessons learned from understanding the consumer experience
| Main Author: | |
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| Format: | Book |
| Published: |
Forth Worth:
Harcourt College Publishers,
2001.
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| Subjects: |
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| 090 | 0 | 0 | |a HF5415.1 |b TOM 2001 |
| 100 | 1 | 0 | |a TOMhGail |
| 245 | 1 | 0 | |a Understanding consumer behavior : |b marketing lessons learned from understanding the consumer experience |c Gail Tom. |
| 260 | 0 | 0 | |a Forth Worth: |b Harcourt College Publishers, |c 2001. |
| 300 | |a xxi, 119p.: |b ill.; |c 24cm. | ||
| 650 | 0 | 0 | |a Consumer behavior |