Electronic marketing : integrating electronic resources into the marketing process

Main Author: REEDY
Other Authors: Schullo,, Zimmerman,
Format: Book
Published: Forth Worth: The Dryden Press, 2000.
Subjects:
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245 1 0 |a Electronic marketing :   |b integrating electronic resources into the marketing process   |c Joel Reedy, Shauna Schullo, Kenneth Zimmerman. 
260 0 0 |a Forth Worth:   |b The Dryden Press,   |c 2000. 
300 |a xxiv, 466p.:   |b ill.;   |c 28cm. 
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