Marketing management

Main Author: Kotler, Philip
Format: Book
Published: New Jersey: Prentice Hall, 2003.
Edition:11th ed.
Subjects:
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245 0 0 |a Marketing management   |c Philip Kotler. 
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300 |a xxix, 706p.:   |b col.ill.;   |c 24cm. 
650 0 0 |a Marketing --   |x Management