00605pamaa2200169 4500 0000033589 20190805090000.0 9780071121101 658.8 PER 2002 HF5415.13 PER 2002 Perreault Basic marketing : a global managerial approach William D. Perreault and E. Jerome McCarthy. 14th ed. Boston: Irwin/McGraw-Hill, 2002. xxxii, 810p.: col.ill.; 27cm. Includes 1 CD-ROM titeld " Student CD-ROM to accompany Basic Marketing A Global Managerial Approach" Marketing -- Management