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| LEADER |
00605pamaa2200169 4500 |
| 001 |
0000033589 |
| 005 |
20190805090000.0 |
| 020 |
0 |
0 |
|a 9780071121101
|
| 082 |
|
|
|a 658.8 PER 2002
|
| 090 |
0 |
0 |
|a HF5415.13
|b PER 2002
|
| 100 |
1 |
0 |
|a Perreault
|
| 245 |
1 |
0 |
|a Basic marketing :
|b a global managerial approach
|c William D. Perreault and E. Jerome McCarthy.
|
| 250 |
0 |
0 |
|a 14th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin/McGraw-Hill,
|c 2002.
|
| 300 |
|
|
|a xxxii, 810p.:
|b col.ill.;
|c 27cm.
|
| 500 |
0 |
0 |
|a Includes 1 CD-ROM titeld " Student CD-ROM to accompany Basic Marketing A Global Managerial Approach"
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
