Basic marketing : a global managerial approach
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| Format: | Book |
| Published: |
Boston:
Irwin/McGraw-Hill,
2002.
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| Edition: | 14th ed. |
| Subjects: |
| Item Description: | Includes 1 CD-ROM titeld " Student CD-ROM to accompany Basic Marketing A Global Managerial Approach" |
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| Physical Description: | xxxii, 810p.: col.ill.; 27cm. |
| ISBN: | 9780071121101 |