APA Citation

Perreault. (2002). Basic marketing: A global managerial approach (14th ed.). Boston: Irwin/McGraw-Hill.

Chicago Style Citation

Perreault. Basic Marketing: A Global Managerial Approach. 14th ed. Boston: Irwin/McGraw-Hill, 2002.

MLA Citation

Perreault. Basic Marketing: A Global Managerial Approach. 14th ed. Boston: Irwin/McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.