Perreault. (2002). Basic marketing: A global managerial approach (14th ed.). Boston: Irwin/McGraw-Hill.
Chicago Style CitationPerreault. Basic Marketing: A Global Managerial Approach. 14th ed. Boston: Irwin/McGraw-Hill, 2002.
MLA CitationPerreault. Basic Marketing: A Global Managerial Approach. 14th ed. Boston: Irwin/McGraw-Hill, 2002.
Warning: These citations may not always be 100% accurate.