00518pamaa2200181 4500 0000033411 20090814090000.0 0131690124 658.8324 SCH 1987 HF5415.32 SCH 1987 Schiffman Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. 3rd ed. New Jersey: Prentice Hall, 1987. xviii, 725p.; 23cm. Motivation research (Marketing) Consumer behavior Kanuk, Leslie Lazar