The marketer's guide to public relations : how today's top companies are using the new pr to gain a competitive edge

Main Author: HARRIS
Format: Book
Published: New York: John Wiley and Sons, 1991.
Subjects:
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005 20060619090000.0
020 0 0 |a 0471618853  
082 |a 659.2 HAR 
090 0 0 |a HD59   |b HAR 1991 
100 1 0 |a HARRIS  
245 1 0 |a The marketer's guide to public relations :   |b how today's top companies are using the new pr to gain a competitive edge   |c Thomas L. Harris; Foreword by Philip Kotler. 
260 0 0 |a New York:   |b John Wiley and Sons,   |c 1991. 
300 |a xiv, 306p.;   |c 24cm. 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Public relations --   |x Corporations  
650 0 0 |a Corporate sponsorship