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| LEADER |
00598pamaa2200169 4500 |
| 001 |
0000033403 |
| 005 |
20060619090000.0 |
| 020 |
0 |
0 |
|a 0471618853
|
| 082 |
|
|
|a 659.2 HAR
|
| 090 |
0 |
0 |
|a HD59
|b HAR 1991
|
| 100 |
1 |
0 |
|a HARRIS
|
| 245 |
1 |
0 |
|a The marketer's guide to public relations :
|b how today's top companies are using the new pr to gain a competitive edge
|c Thomas L. Harris; Foreword by Philip Kotler.
|
| 260 |
0 |
0 |
|a New York:
|b John Wiley and Sons,
|c 1991.
|
| 300 |
|
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|a xiv, 306p.;
|c 24cm.
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Public relations --
|x Corporations
|
| 650 |
0 |
0 |
|a Corporate sponsorship
|