00538pamaa2200169 4500 0000033402 20090930090000.0 0135577284 658.83 RUD HF5415.2 RUD 1983 RUDDICK The marketing research handbook : a decision-oriented approach Morris E. Ruddick, Philip K. Sherwood and Robert E. Stevens. New Jersey: Prentice-Hall, 1983. xi, 210p.; 24cm. Marjeting research Sherwood, Philip K Stevens, Robert E