APA Citation

RUDDICK, Sherwood,, & Stevens. (1983). The marketing research handbook: A decision-oriented approach. New Jersey: Prentice-Hall.

Chicago Style Citation

RUDDICK, Sherwood, and Stevens. The Marketing Research Handbook: A Decision-oriented Approach. New Jersey: Prentice-Hall, 1983.

MLA Citation

RUDDICK, Sherwood, and Stevens. The Marketing Research Handbook: A Decision-oriented Approach. New Jersey: Prentice-Hall, 1983.

Warning: These citations may not always be 100% accurate.