Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products
| Main Author: | |
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| Format: | Book |
| Published: |
Massachusetts:
Addison-Wesley,
1990.
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| Subjects: |
TSAM LIBRARY
| Call Number: |
HF5415 GER 1990 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 0000000665 | Open Shelf | Monographs | AVAILABLE |