Cover Image

Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products

Main Author: GERSHMAN
Format: Book
Published: Massachusetts: Addison-Wesley, 1990.
Subjects:
Consumer goods -- > Case studies -- > Marketing -- > Unites States
Brand name products -- > Case studies -- > Marketing -- > United States
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245 1 0 |a Getting it right the second time :   |b how American ingenuity transformed forty-nine marketing failures into some of our most successful products   |c Michael Gershman. 
260 0 0 |a Massachusetts:   |b Addison-Wesley,   |c 1990. 
300 |a xviii, 270p.;   |c 24cm. 
650 0 0 |a Consumer goods --   |x Case studies --   |y Marketing --   |z Unites States  
650 0 0 |a Brand name products --   |x Case studies --   |y Marketing --   |z United States  

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