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Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products

Main Author: GERSHMAN
Format: Book
Published: Massachusetts: Addison-Wesley, 1990.
Subjects:
Consumer goods -- > Case studies -- > Marketing -- > Unites States
Brand name products -- > Case studies -- > Marketing -- > United States
Physical Description:xviii, 270p.; 24cm.
ISBN:0201550822

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