GERSHMAN. (1990). Getting it right the second time: How American ingenuity transformed forty-nine marketing failures into some of our most successful products. Massachusetts: Addison-Wesley.
Chicago Style CitationGERSHMAN. Getting It Right the Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some of Our Most Successful Products. Massachusetts: Addison-Wesley, 1990.
MLA CitationGERSHMAN. Getting It Right the Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some of Our Most Successful Products. Massachusetts: Addison-Wesley, 1990.
Warning: These citations may not always be 100% accurate.