00560pamaa2200205 4500 0000033234 20130117090000.0 0273651129 (pbk) 658.4012 JOH 2002 HD30.28 JOH 2002 Johnson Exploring corporate strategy : text and cases Gerry Johnson and Kevan Scholes. 6th ed. London: Prentice Hall, 2002. xxvii, 1082p.; 25cm. BEEUB Strategic planning Business planning Scholes, Kevan