Sports marketing : a strategic perspective
Main Author: | |
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Format: | Book |
Published: |
New Jersey:
Prentice Hall,
2002.
|
Subjects: |
LEADER | 00486pamaa2200157 4500 | ||
---|---|---|---|
001 | 0000032942 | ||
005 | 20060531090000.0 | ||
020 | 0 | 0 | |a 0130407917 |
082 | |a 796.0698 SHA | ||
090 | 0 | 0 | |a GV716 |b SHA 2002 |
100 | 1 | 0 | |a SHANK |
245 | 1 | 0 | |a Sports marketing : |b a strategic perspective |c Matthew D. Shank. |
260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 2002. |
300 | |a xxii, 613p.; |c 24cm. | ||
650 | 0 | 0 | |a Sports -- |x Marketing -- |z United States |
650 | 0 | 0 | |a Sports -- |x Economic aspects -- |z Unites States |