Sports marketing : a strategic perspective

Main Author: SHANK
Format: Book
Published: New Jersey: Prentice Hall, 2002.
Subjects:
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020 0 0 |a 0130407917  
082 |a 796.0698 SHA 
090 0 0 |a GV716   |b SHA 2002 
100 1 0 |a SHANK  
245 1 0 |a Sports marketing :   |b a strategic perspective   |c Matthew D. Shank. 
260 0 0 |a New Jersey:   |b Prentice Hall,   |c 2002. 
300 |a xxii, 613p.;   |c 24cm. 
650 0 0 |a Sports --   |x Marketing --   |z United States  
650 0 0 |a Sports --   |x Economic aspects --   |z Unites States