00606pamaa2200193 4500 0000032925 20050920090000.0 0658009451 658.827 GRE HD69.B7 GRE GREGORY Branding across borders : a guide to global brand marketing James R. Gregory with Jack G. Wiechmann. Chicago: McGraw-Hill, 2002. xvii, 231p.; 24cm. Brand name products Brand name products -- Marketing Brand choice Advertising -- Brand name products Wiechmann, Jack G