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| LEADER |
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| 001 |
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| 005 |
20050920090000.0 |
| 020 |
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|a 0658009451
|
| 082 |
|
|
|a 658.827 GRE
|
| 090 |
0 |
0 |
|a HD69.B7
|b GRE
|
| 100 |
1 |
0 |
|a GREGORY
|
| 245 |
1 |
0 |
|a Branding across borders :
|b a guide to global brand marketing
|c James R. Gregory with Jack G. Wiechmann.
|
| 260 |
0 |
0 |
|a Chicago:
|b McGraw-Hill,
|c 2002.
|
| 300 |
|
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|a xvii, 231p.;
|c 24cm.
|
| 650 |
0 |
0 |
|a Brand name products
|
| 650 |
0 |
0 |
|a Brand name products --
|x Marketing
|
| 650 |
0 |
0 |
|a Brand choice
|
| 650 |
0 |
0 |
|a Advertising --
|x Brand name products
|
| 700 |
1 |
1 |
|a Wiechmann,
|h Jack G
|