Branding across borders : a guide to global brand marketing

Main Author: GREGORY
Other Authors: Wiechmann,
Format: Book
Published: Chicago: McGraw-Hill, 2002.
Subjects:
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020 0 0 |a 0658009451  
082 |a 658.827 GRE 
090 0 0 |a HD69.B7   |b GRE 
100 1 0 |a GREGORY  
245 1 0 |a Branding across borders :   |b a guide to global brand marketing   |c James R. Gregory with Jack G. Wiechmann. 
260 0 0 |a Chicago:   |b McGraw-Hill,   |c 2002. 
300 |a xvii, 231p.;   |c 24cm. 
650 0 0 |a Brand name products  
650 0 0 |a Brand name products --   |x Marketing  
650 0 0 |a Brand choice  
650 0 0 |a Advertising --   |x Brand name products  
700 1 1 |a Wiechmann,   |h Jack G