00461pamaa2200169 4500 0000032885 20080404090000.0 0071122265 658.56 LEH 2002 HF5415.15 LEH 2002 Lehmann Product management Donald R. Lehmann and Russell S. Winer. 3rd ed. Boston: Irwin McGraw-Hill, 2002. xxv, 502p.; 23cm. Product management Winer, Russell