00516pamaa2200181 4500 0000032880 20090217090000.0 0071121110 658.8342 PET 2002 HF5415.3 PET 2002 Peter Consumer behavior and marketing strategy J. Paul Peter and Jerry C. Olson. 6th ed.. Boston: Irwin/McGraw-Hill, 2002. xxvi, 582p.: col.ill.; 25cm. Marketing Consumer behavior Olson, Jerry C