Consumer behavior and marketing strategy
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
Irwin/McGraw-Hill,
2002.
|
| Edition: | 6th ed.. |
| Subjects: |
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| 090 | 0 | 0 | |a HF5415.3 |b PET 2002 |
| 100 | 1 | 0 | |a Peter |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |c J. Paul Peter and Jerry C. Olson. |
| 250 | 0 | 0 | |a 6th ed.. |
| 260 | 0 | 0 | |a Boston: |b Irwin/McGraw-Hill, |c 2002. |
| 300 | |a xxvi, 582p.: |b col.ill.; |c 25cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Consumer behavior |
| 700 | 1 | 1 | |a Olson, |h Jerry C |