APA Citation

Peter, & Olson. (2002). Consumer behavior and marketing strategy (6th ed.). Boston: Irwin/McGraw-Hill.

Chicago Style Citation

Peter, and Olson. Consumer Behavior and Marketing Strategy. 6th ed. Boston: Irwin/McGraw-Hill, 2002.

MLA Citation

Peter, and Olson. Consumer Behavior and Marketing Strategy. 6th ed. Boston: Irwin/McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.