Marketing management : text and cases
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
2002.
|
| Subjects: |
| LEADER | 00460pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000032879 | ||
| 005 | 20100426090000.0 | ||
| 020 | 0 | 0 | |a 0071123288 |
| 082 | |a 658.8 DOL | ||
| 090 | 0 | 0 | |a HF5415.13 |b DOL 2002 |
| 100 | 1 | 0 | |a DOLAN |
| 245 | 1 | 0 | |a Marketing management : |b text and cases |c Robert J. Dolan. |
| 260 | 0 | 0 | |a Boston: |b Irwin McGraw Hill, |c 2002. |
| 300 | |a ix, 498p.: |b 26cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 650 | 0 | 0 | |a Marketing -- |x Management -- |x Case studies |