00467pamaa2200157 4500 0000032799 20150907090000.0 0130648531 658.8 KOT HF5415 KOT 2001 Kotler, Philip Principles of marketing : activebook version 1.0 Philip Kotler and Gary Armstrong. New Jersey: Prentice Hall, 2001. xvii, 523p.: col. ill.; 28cm. Marketing Armstrong, Gary