KEEGAN. (2002). Global marketing management (7th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKEEGAN. Global Marketing Management. 7th ed. New Jersey: Prentice Hall, 2002.
MLA CitationKEEGAN. Global Marketing Management. 7th ed. New Jersey: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.