APA Citation

KEEGAN. (2002). Global marketing management (7th ed.). New Jersey: Prentice Hall.

Chicago Style Citation

KEEGAN. Global Marketing Management. 7th ed. New Jersey: Prentice Hall, 2002.

MLA Citation

KEEGAN. Global Marketing Management. 7th ed. New Jersey: Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.