00477pamaa2200169 4500 0000032776 20190806090000.0 9780273638964 658.8 RIC HF5415 RIC 2000 RICKARD The financial times : marketing casebook Levela Richard and Kit Jackson. 2nd ed. Harlow, UK: Financial Times/Prentice Hall, 2000. viii, 171p.; 25cm. Marketing Jackson, Kit