The strategy and tactics of pricing : a guide to profitable decision making

Main Author: Nagle
Other Authors: Holden,
Format: Book
Published: New Jersey: Prentice Hall, 2002.
Edition:3rd ed.
Subjects:
LEADER 00548pamaa2200181 4500
001 0000032766
005 20100128090000.0
020 0 0 |a 013026248x  
082 |a 658.816 NAG 2002 
090 0 0 |a HF5416.5   |b NAG 2002 
100 1 0 |a Nagle  
245 1 0 |a The strategy and tactics of pricing :   |b a guide to profitable decision making   |c Thomas T. Nagle, Reed K. Holden. 
250 0 0 |a 3rd ed. 
260 0 0 |a New Jersey:   |b Prentice Hall,   |c 2002. 
300 |a xxi, 398p.;   |c 24cm. 
650 0 0 |a Pricing  
650 0 0 |a Marketing --   |x Decision making  
700 1 1 |a Holden,   |h Reed K